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K-beauty

Male Beauty Care on the Rise in Korea

The Korean standard of beauty is pretty straight forward – bright, clear, and pale skin, large eyes, thick and straight eyebrows, and a v-shaped...

PN Spreads K-Beauty to Hollywood

"Do not make cosmetic products that you can’t eat!” Protective Nourishment is a skincare cosmetic brand launched by a Korean. In 1991, beauty supply store owner...

K-Beauty Trend: The Ultimate Fall Eye Shadow Formula ‘S-T-H-M-W-S’ Suggested by MAC

As Fall is already here, it's time to change our makeup style. And among any other makeup, the 'eye' makeup has an especially important...

Products from Seoul Land on Beverly Hills

Quality products from Seoul's small businesses have landed on Beverly Hills. On October 4th, the L.A. and Seoul headquarters of Kbiz opened 'Seoul Designers Store'...

Which Foundation Type Should You Use?

  While we are so eager to buy certain lipsticks or blush to die for, we often forget the importance of 'foundation'. Just like an artist needs...

Korean Businesses Use Social Media as a Primary Platform for Promotion for the Rapidly Rising Chinese Customers

As Los Angeles Koreatown continues to host more Chinese visitors in recent years, many businesses are making an effort to fully grasp their consuming...

Which Skin Tone Do You Have? Cool vs. Warm

  As the Korean Wave is fast sweeping the world, many women copy after the fashion and makeup of those glamorous Korean actresses on screen....

Korean Beauty: Hot Trends and High Expectations

  Korea is well known for having some of the most beautiful people in the world, and with the spread of the Hallyu wave these...

[K-Beauty] Does Waterproof Makeup Stay On In the Pool?

Women spend so much time doing makeup, but during summer they have trouble with smeared eye and skin makeup due to humid weather and...

Layers of Korean Skin-Care Routine May Be Worth the Effort

Sheet masks, snail facial cream, honey essence... K-Beauty is now acknowledged as an official thing, items being put on shelves in Sephora. People who are...

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