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K-beauty

K-Beauty Brand Flagship Stores Give Tangible Forms to Brand Identities

Over the past few years, Korean beauty products have obtained a cult status in the international market. The success of Korean brands’ new inventions...

Target Makes K-Beauty Products Available Online

The discount store retailer Target has recently made K-Beauty cosmetic products available on its online store. On September 6, CNBC broadcasted that Target, in corporation...

70-Year-Old Becomes Beauty YouTube Star

“An eyeshadow brush could mess everything up, so you have to be careful!” Wrinkled face and rough hands. A familiar old Korean lady is on...

5 Korean Male Beauty Vloggers to Check out

Who says makeup is only for girls? As a number of awesome male beauty vloggers like Jeffree Star and James Charles prove, makeup artistry...

Stanford MBA Conducts a Case Study of K-Beauty Startup

  Stanford MBA students visited Memebox to study their global strategy and vision. Memebox is one of successful Korean beauty startup companies. According to Memebox, 30...

Male Beauty Care on the Rise in Korea

The Korean standard of beauty is pretty straight forward – bright, clear, and pale skin, large eyes, thick and straight eyebrows, and a v-shaped...

PN Spreads K-Beauty to Hollywood

"Do not make cosmetic products that you can’t eat!” Protective Nourishment is a skincare cosmetic brand launched by a Korean. In 1991, beauty supply store owner...

K-Beauty Trend: The Ultimate Fall Eye Shadow Formula ‘S-T-H-M-W-S’ Suggested by MAC

As Fall is already here, it's time to change our makeup style. And among any other makeup, the 'eye' makeup has an especially important...

Products from Seoul Land on Beverly Hills

Quality products from Seoul's small businesses have landed on Beverly Hills. On October 4th, the L.A. and Seoul headquarters of Kbiz opened 'Seoul Designers Store'...

Which Foundation Type Should You Use?

  While we are so eager to buy certain lipsticks or blush to die for, we often forget the importance of 'foundation'. Just like an artist needs...

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