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K-beauty

Discover the hidden cosmetic powerhouses behind K-beauty’s Amazon success

Are LG Household & Health Care and Amorepacific still the top representatives in the Korean cosmetics industry? For beauty enthusiasts in 2024, the answer...

Koreatown retailers offer special discount events in celebration of Independence Day

With Independence Day approaching, Koreatown retailers have launched significant special pricing and discount events. These sales, extending through Labor Day, offer a prime opportunity...

K-Beauty Brands Show gives Korean products a place to shine

People leaving the 2022 K-Beauty Brands Show walked out with a major glow-up, a testament to what many say K-beauty does best. The show, which...

[WHY] In the world of skincare, how many steps are too many steps?

Kim Kardashian may have been a latecomer to the Korean skincare trend when she jumped on the bandwagon earlier this year, but she was...

Korean Online Shopping Brand ‘Style Nanda’ Sell 70% Stake to L’Oreal

French cosmetics company L’Oreal is to acquire 70% stake in South Korean online clothing and cosmetic product brand Style Nanda. One of the leaders of...

5 K-beauty Holiday Makeup Looks You Can Follow This Weekend

So this weekend is the last weekend of 2017.. Whether you have a small dinner date or a fancy party coming up, you don't want...

This Korean YouTuber Teaches Meaningful Lesson through Makeup Tutorial

Min Saerom, a renowned beauty YouTuber in South Korea, shared a meaningful message about physical appearance through her recent makeup tutorial video. On November 8,...

K-Beauty Brand Flagship Stores Give Tangible Forms to Brand Identities

Over the past few years, Korean beauty products have obtained a cult status in the international market. The success of Korean brands’ new inventions...

Target Makes K-Beauty Products Available Online

The discount store retailer Target has recently made K-Beauty cosmetic products available on its online store. On September 6, CNBC broadcasted that Target, in corporation...

70-Year-Old Becomes Beauty YouTube Star

“An eyeshadow brush could mess everything up, so you have to be careful!” Wrinkled face and rough hands. A familiar old Korean lady is on...

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