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Korean cosmetics

K-beauty Cross-Border Sales Hit $973M, 17-Fold Growth in 5 Years

The scale of overseas consumer purchases of so-called K-beauty products—including cosmetics and perfumes—directly from South Korea neared $1 billion in 2024, marking explosive growth...

K-beauty Brands Loved by Hollywood Stars Up to 48% Off Amazon

K-beauty brands endorsed by Hollywood celebrities are being featured in Amazon’s summer beauty event, offering discounts of up to 48% through May 11. On April...

Koreatown retailers offer special discount events in celebration of Independence Day

With Independence Day approaching, Koreatown retailers have launched significant special pricing and discount events. These sales, extending through Labor Day, offer a prime opportunity...

LA Koreatown becomes teenagers’ chosen beauty and cosmetics hot spot

Cosmetics stores in Los Angeles' Koreatown, also known as K-beauty shops, are bustling with teenage customers. Korean-American mother, Jennifer Kim often goes shopping with her...

Korean Online Shopping Brand ‘Style Nanda’ Sell 70% Stake to L’Oreal

French cosmetics company L’Oreal is to acquire 70% stake in South Korean online clothing and cosmetic product brand Style Nanda. One of the leaders of...

K-Beauty Brand Flagship Stores Give Tangible Forms to Brand Identities

Over the past few years, Korean beauty products have obtained a cult status in the international market. The success of Korean brands’ new inventions...

Target Makes K-Beauty Products Available Online

The discount store retailer Target has recently made K-Beauty cosmetic products available on its online store. On September 6, CNBC broadcasted that Target, in corporation...

“Is this a Korean product? Then I won’t buy it.”

“Some stores have removed Korean products altogether and have replaced them with Taiwanese or Japanese products.” The soured relations between South Korea and China over...

PN Spreads K-Beauty to Hollywood

"Do not make cosmetic products that you can’t eat!” Protective Nourishment is a skincare cosmetic brand launched by a Korean. In 1991, beauty supply store owner...

Korean Businesses Use Social Media as a Primary Platform for Promotion for the Rapidly Rising Chinese Customers

As Los Angeles Koreatown continues to host more Chinese visitors in recent years, many businesses are making an effort to fully grasp their consuming...

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