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Korea

Indifference as a tactic: How Olive Young draws shoppers by leaving them alone

Olive Young’s low-pressure “half-response” service, bold sourcing decisions and empowered merchandiser model transformed it into Korea’s dominant beauty retailer — now preparing for a U.S. expansion.
Culture

These Colorful Correctors Are Actually Better Than Concealers in Many Ways

Have you ever felt like your concealer never works well enough to hide your dark circles? So you keep applying more layers, and it...
Culture

Which Foundation Type Should You Use?

  While we are so eager to buy certain lipsticks or blush to die for, we often forget the importance of 'foundation'. Just like an artist needs...
Culture

Which Skin Tone Do You Have? Cool vs. Warm

  As the Korean Wave is fast sweeping the world, many women copy after the fashion and makeup of those glamorous Korean actresses on screen....

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