The scale of overseas consumer purchases of so-called K-beauty products—including cosmetics and perfumes—directly from South Korea neared $1 billion in 2024, marking explosive growth...
K-beauty brands endorsed by Hollywood celebrities are being featured in Amazon’s summer beauty event, offering discounts of up to 48% through May 11.
On April...
Are LG Household & Health Care and Amorepacific still the top representatives in the Korean cosmetics industry? For beauty enthusiasts in 2024, the answer...
With Independence Day approaching, Koreatown retailers have launched significant special pricing and discount events. These sales, extending through Labor Day, offer a prime opportunity...
French cosmetics company L’Oreal is to acquire 70% stake in South Korean online clothing and cosmetic product brand Style Nanda.
One of the leaders of...
Min Saerom, a renowned beauty YouTuber in South Korea, shared a meaningful message about physical appearance through her recent makeup tutorial video.
On November 8,...
Over the past few years, Korean beauty products have obtained a cult status in the international market. The success of Korean brands’ new inventions...
