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BUSINESS

SK Telecom launches AI-powered advertising platform with U.S. startup Moloco

The Korea Daily Digital Team
By The Korea Daily Digital Team
Last Updated:

SK Telecom’s employees are operating ASUM 2.0.

SK Telecom said Monday that it would launch the AI-based advertising platform ASUM 2.0 in partnership with U.S. machine learning company Moloco.

ASUM is a personalized targeted advertising platform leveraging SK Telecom’s services, including T Phone, T Membership, PASS and telecommunications data. Its predecessor, ASUM 1.0, was announced in 2021.

SK Telecom’s employees operate ASUM 2.0. [YONHAP]

Moloco, a Korean-founded startup based in Silicon Valley, uses machine learning and AI to help companies efficiently carry out advertisements.

BY CHOI HAE-JIN [choi.haejin@joongang.co.kr]

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The Korea Daily Digital Team
The Korea Daily Digital Team
The Korea Daily Digital Team operates the largest Korean-language news platform in the United States, with a core staff of 10 digital journalists and a network of contributing authors based in both Korea and the U.S. The team delivers breaking news, in-depth reporting, and community-focused coverage for readers nationwide.
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