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Wednesday, May 29, 2024

New Jeans teaser video for Seoul Fashion Week unveiled

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A poster for Seoul Fashion Week's 2024 Spring/Summer collection, featuring girl group NewJeans [SEOUL METROPOLITAN GOVERNMENT]
A poster for Seoul Fashion Week’s 2024 Spring/Summer collection, featuring girl group NewJeans [SEOUL METROPOLITAN GOVERNMENT]

A teaser video for the upcoming Seoul Fashion Week’s 2024 Spring/Summer (S/S) collection starring NewJeans has been unveiled Wednesday. The girl group is the promotional ambassador for the fashion event for this year.

The one-minute-long video was posted on Seoul Fashion Week’s YouTube channel by the Seoul Metropolitan Government, which features the five members of the girl group donning local designer clothes.

The brands that NewJeans wore — BLR, People of the World, Holy Number 7 and Heeyonghee — are set to participate in Seoul Fashion Week to showcase their 2024 S/S collections.

A poster for Seoul Fashion Week's 2024 Spring/Summer collection, featuring girl group NewJeans [SEOUL METROPOLITAN GOVERNMENT]
A poster for Seoul Fashion Week’s 2024 Spring/Summer collection, featuring girl group NewJeans [SEOUL METROPOLITAN GOVERNMENT]

The upcoming Seoul Fashion Week will take place at the Dongdaemun Design Plaza (DDP) in Jung District, central Seoul, from Sept. 5 to 9. This year, it coincides with the contemporary art fair Frieze Seoul and is held ahead of the “Big 4” fashion weeks — New York, London, Milan and Paris — unlike previous seasons.

Thirty-one brands, including eight newly-emerging brands, will each hold shows. The tradeshow will involve 120 overseas buyers from 28 different nations meeting with 95 local brands, and there will be hands-on programs for visitors scattered throughout the DDP during the week.

NewJeans will continue to appear in teasers, interviews and posters of Seoul Fashion Week, which will be posted to social media and counted down until the event kicks off, the Seoul Metropolitan Government said.

A still from the teaser video for Seoul Fashion Week's 2024 Spring/Summer collection, featuring girl group NewJeans [SEOUL METROPOLITAN GOVERNMENT]
A still from the teaser video for Seoul Fashion Week’s 2024 Spring/Summer collection, featuring girl group NewJeans [SEOUL METROPOLITAN GOVERNMENT]

To find out more about NewJeans, visit Celeb Confirmed

BY SHIN MIN-HEE [shin.minhee@joongang.co.kr]

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