K-beauty brands endorsed by Hollywood celebrities are being featured in Amazon’s summer beauty event, offering discounts of up to 48% through May 11.
On April 28, The Hollywood Reporter highlighted the popularity of Korean beauty products among stars like Sydney Sweeney, Rosé, and Florence Pugh in its shopping column. The article noted that many of these brands are now available at reduced prices through Amazon’s ongoing “Summer Beauty Event”, which includes a dedicated category for “K-Beauty Favorites.”
The report stated that products from MediCube, Biodance, Laneige, and Dr. Jart can be purchased at up to 48% off until May 11. It also observed that while the 10-step skincare routine once defined K-beauty, today’s bestsellers aim to simplify daily routines while addressing multiple skin concerns at once.
The article listed 13 top-selling Korean beauty products included in the promotion. These included:
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MediCube, favored by model and entrepreneur Hailey Bieber
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Laneige, recommended by actress Sydney Sweeney
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Dr. Jart, praised by Florence Pugh for its sheet masks
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Biodance, known for its popularity among Hollywood beauty professionals
The article also noted that “with increasing concern over potential tariff impacts on imports, it may be wise to purchase your favorite products before prices rise.”
K-beauty deals spotlighted by Allure and Glamour
Allure echoed the excitement in its own feature titled “Even Tariffs Can’t Stop These K-beauty Deals on Amazon—21 Must-Haves to Add to Your Cart.” The outlet described the discounted Korean beauty products as essentials for achieving “glass skin” during the summer season.
It encouraged readers to act quickly, stating that the deals might vanish “before you can say ‘chok chok,’” a Korean term describing plump, hydrated skin. The article briefly explained that “chok chok” refers to skin that is visibly dewy and full of moisture.
Glamour also covered Korean skincare in a separate article, where one of its editors wrote about Korean vitamin C serums. “As a committed fan of K-beauty and a professional beauty journalist who regularly tests skincare, I can say Korean vitamin C serums have never let me down,” the editor wrote. “Whenever I want a brighter complexion, I reach for these luminous heroes.”
BY YOONJAE JUNG [jung.yoonjae@koreadaily.com]
