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aespa, Adobe Korea host video editing competition ‘aespa X Premiere Pro’

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Girl group aespa is teaming up with Adobe Korea to host the “aespa X Premiere Pro” contest, the software company said Friday.
The contest requires applicants to edit the music video for aespa’s latest song “Girls,” using templates from Adobe Premiere Pro. The deadline for submissions is Aug. 21.
Winners can receive prizes such as a pair of Sony headphones, an iPad Air, or vouchers for a pint of Baskin-Robbins ice cream, and their videos will be made into a compilation video which will be posted to Adobe’s official YouTube channel.

They will also be given the chance to turn their videos into non-fungible tokens (NFTs) issued by SM Entertainment.

“We realize how powerful video editing can be, seeing how our music and performances can turn into visually pleasing music videos,” aespa was quoted as saying by Adobe Korea. “We look forward to seeing how ‘Girls’ will be recreated using Premiere Pro and your imagination.”

aespa debuted in November 2020 with four members: Giselle, Karina, Ningning, and Winter. It is known for its metaverse concept which centers around the story of the members’ alter-ego avatars that exist in the virtual world and can communicate with the members in real life. The group has released hits “Black Mamba” (2020), “Next Level” (2021), “Savage” (2021), and, most recently, “Girls” (2022).

BY SHIN MIN-HEE [shin.minhee@joongang.co.kr]