Korea’s longtime favorite dessert product, Orion’s Choco Pie is upgraded with premium ingredients and new flavors.
On December 15, Orion opened its first dessert shop Choco Pie House in Hyundai Department Store in Pangyo. The newly opened store offers exclusive dessert items inspired by the original chocolate marshmallow sandwich snack Choco Pie.
Premium flavors include Original, Caramel Salt, Cacao, and Red Velvet. Price of each product ranges from 2,000 to 2,500 KRW, which is almost five times as expensive than the original product.
Despite its relatively high price, the product sold out on the first day of its release. Orion plans to expand the dessert store to satisfy the high demand.
By Heewon Kim