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BUSINESS

USA Today Selects ‘Kia Niro’ Ad for Best 2017 Super Bowl Ad

The Korea Daily
By The Korea Daily
Last Updated:

Kia ‘Niro’ Super Bowl commercial was selected as the best 2017 Super Bowl ad by USA Today.

After the 51st Super Bowl game, USA Today released the results of their Ad Meter competition. Kia ranked the first with the average score of 7.47, Honda received 6.97, and Audi received 6.88.

Last year, Hyundai was ranked the first for last year’s best Super Bowl commercial, so Korean car brands are receiving many praises around the world.

The Kia ‘Niro’ commercial stars actress Melissa McCarthy, who comically shows “Hero’s Journey” by trying her best to help environmental campaigns and protect whales, trees, glaciers, and rhinos.

 

Original article available at http://www.koreadaily.com/news/read.asp?art_id=4985604
Translated by Audrey Joung

The Korea Daily
The Korea Daily
Founded in 1974, The Korea Daily (미주중앙일보) is the largest Korean media outlet in the U.S., providing in-depth coverage of local, national, and international news with a strong focus on immigration, business, and the Korean-American community. While covering major cities across the U.S., including New York, Washington D.C., Atlanta, Chicago, San Diego, San Francisco, Denver, and Dallas, as well as Vancouver and Toronto, Canada, The Korea Daily primarily focuses on news in Los Angeles County and Orange County. Headquartered in Koreatown, Los Angeles, it serves as a key news source for Korean Americans in Southern California.
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