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Local

College Grads Are Getting Rejected Everywhere: Here’s Why

Jun 2, 2025 2:15 PM PDT

Across the U.S., new college graduates are facing a brutal reality: no one’s hiring. With job rejections piling up, even top STEM majors are...

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AAPI Community Forum Slams DEI Cuts, Demands Unity at USC

Apr 18, 2025 5:37 PM PDT

Amid growing controversy over the Trump administration’s efforts to dismantle DEI (Diversity, Equity, and Inclusion) policies, a group of prominent Asian American and Pacific...

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Visa Crackdown Heightens Tension on Southern California Campuses

Mar 31, 2025 10:12 AM PDT

Federal cancellations of student visas tied to anti-Israel protests have sent a chill through college campuses across Southern California. As arrests mount nationwide, international...

Business

K-car branding can drive Hyundai’s long-term growth

Mar 26, 2025 1:39 PM PDT

Special Contribution – By Choong Whan Park, Former Endowed Chair Professor at USC Hyundai Motor Group recently announced a $21 billion investment in the U.S....

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Beong-soo Kim named USC’s first Korean American interim president

Feb 7, 2025 2:33 PM PST

For the first time in its history, the University of Southern California has appointed a Korean American to lead the institution. The USC Board of...

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Korean international students hit by exchange rate surge, Trump’s immigration policy

Dec 12, 2024 1:46 PM PST

Korean international students are facing a double blow. Concerns are mounting among Korean international students amid a series of setbacks, including President-elect Donald Trump’s announcement...

Local

SNU Alumni Association in U.S. awards $10K scholarship each to 5 Korean-American students

Sep 17, 2024 4:30 PM PDT

The Seoul National University Alumni Association of America (SNUAA), led by President Sang-gang Lee, held its 3rd annual Scholar Awards Ceremony on August 30...

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