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Who owns the ‘K’ in K-content? From ‘KPop Demon Hunters’ to Katseye, Western origins blur the line.

As global creators redefine what counts as Korean culture, “KPop Demon Hunters” and Katseye spark fresh debate over who truly owns the ‘K’ in K-content.

‘Squid Game’ star Lee Jung-jae wins prestigious Chaplin Award Asia

Lee Jung-jae became the first Korean to receive Chaplin Award Asia, announced by Artist Company after an Oct. 3 ceremony in Singapore recognizing his global impact.

‘I did everything I could’: Actor Lee Jung-jae bids farewell to iconic ‘Squid Game’ character in final season

Actor Lee Jung-jae reflects on his final performance as Gi-hun in Squid Game, praising the character’s complexity and the bold ending of the hit series.

Jinro Launches Squid Game Soju Set in 18 Countries

Jinro has partnered with Netflix’s Squid Game Season 3 to release a limited-edition soju set featuring exclusive designs and collectible items. The company announced...

‘Squid Game’ S3 Breaks Netflix Record Despite Mixed Reviews

Netflix’s “Squid Game” has broken a new record with its third and final season, despite receiving mixed reactions from viewers. The Korean survival drama drew...

‘Squid Game’ director axed happy ending to reflect ‘hopeless and bleak’ reality

Squid Game director Hwang Dong-hyuk revealed he abandoned a planned happy ending for Gi-hun, choosing instead to reflect a more bleak and realistic message about the world.

Netflix Launches Billboard Campaign for Squid Game Season 3

Netflix has launched a large-scale billboard campaign along Sunset Boulevard in West Hollywood to promote Squid Game Season 3, which premieres on June 27,...

Seoul to welcome final ‘Squid Game’ season with parade featuring Lee Jung-jae

Seoul will host a parade and fan event featuring the cast of Squid Game to celebrate the launch of the show's final season on Netflix.

Netflix K-Era Campaign Goes Viral with T.O.P, Lil Yachty, Martha Stewart

Netflix has launched a new promotional campaign spotlighting Korean content with a star-studded video titled “You Don’t Have to Speak It to Love It.” The...

‘Squid Game’ director receives Creator Tribute at Gotham Awards

Squid Game director Hwang Dong-hyuk received the Gotham Awards’ Creator Tribute for his cultural impact and bold storytelling.

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