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HYBE and LAFC Unveil First MLS Partnership with K-pop Night

HYBE has partnered with Los Angeles Football Club (LAFC) in its first-ever Major League Soccer (MLS) sponsorship, bringing K-pop and Korean culture to center...

Olympic Police Department to host ‘Coffee with Captain’ to engage with community

  The Olympic Police Department will host a "Coffee with the Captain" event aimed at combating crime and enhancing public safety in LA Koreatown. Scheduled...

Yoon stresses ‘partnership’ with Japan on Liberation Day

President Yoon Suk Yeol called Korea and Japan "partners" who share similar values and interests and stressed the importance of trilateral security cooperation with...

American rock band Daughtry signs partnership with HYBE subsidiary

American rock band Daughtry signed a partnership with Big Machine Label Group, a subsidiary of HYBE America, the entertainment agency said Thursday. “I am so...

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