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Korean consumers

Indifference as a tactic: How Olive Young draws shoppers by leaving them alone

Olive Young’s low-pressure “half-response” service, bold sourcing decisions and empowered merchandiser model transformed it into Korea’s dominant beauty retailer — now preparing for a U.S. expansion.

Korean consumers upset over Apple’s iPhone 15 pricing

Apple's decision to uphold the price range for its newest iPhone 15 series versus the 14 series was welcomed by consumers in most countries....

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