At the APEC CEO Summit in Gyeongju, BTS’s RM urged world leaders to back global creators and highlighted K-pop’s “borderless solidarity” as the foundation of its worldwide success.
Seventeen and The Smurfs will release a Smurf-style version of “God of Music” and unveil character merchandise in a new collaboration celebrating teamwork and positivity.
BTS is reportedly preparing for a 2026 world tour with 65 shows, including over 30 in North America, as the group reunites after completing military service.
Twice, Blackpink’s Jisoo, Stray Kids, and other K-pop acts dominated the latest Billboard charts, with multiple entries on both the Hot 100 and Billboard 200.
HYBE has partnered with Los Angeles Football Club (LAFC) in its first-ever Major League Soccer (MLS) sponsorship, bringing K-pop and Korean culture to center...
As global creators redefine what counts as Korean culture, “KPop Demon Hunters” and Katseye spark fresh debate over who truly owns the ‘K’ in K-content.
KPop Demon Hunters EJAE, the voice of Rumi, reflects on her journey from composer to singer, her upcoming single “In Another World,” and her mission to keep Korean lyrics at the heart of global pop music.
