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K-culture

Hangul brand marketing faces imitation risks

The spread of Hangul styling from K-pop and K-food into global branding is reshaping store signs, labels, and logos. Used well, Hangul brand marketing...

LA Cafés Adopt Hangul-Inspired Branding to Bridge Cultures

In Los Angeles, Korean American–run cafés are moving beyond Hangul as a written form, transforming Korean words and their meanings into English-brand identities that...

Why Hangul Branding Is Taking Over LA’s Café and Design Scene

As Hangul Day approaches, Koreans celebrate the creation of their unique writing system — a symbol of cultural identity and national pride. Today, Hangul...

Video following MMA fighter Choo Sung-hoon’s visit to Coachella goes viral online

MMA fighter Choo Sung-hoon's viral Coachella video showcases Korean food, hilarious reactions, and a heartfelt moment with Jennie of Blackpink.

G-Dragon returns to variety TV with ‘Good Day,’ produced by Kim Tae-ho

The collaboration between singer G-Dragon and star variety show producer Kim Tae-ho, known for his work on "Infinite Challenge" (2005-18), has surprised many fans,...

Jennie and aespa to be honored at 2025 Billboard Women in Music Awards

BLACKPINK’s Jennie and aespa will be recognized at Billboard’s Women in Music Awards, an annual event honoring influential female artists, executives, and industry leaders....

Choi Woo-shik and Park Bo-young shine in Netflix’s romantic drama ‘Melo Movie’

Boy meets girl, boy suddenly leaves girl, boy and girl meet again and girl is confused — Netflix's new original series "Melo Movie" may...

Seoul’s government-screened blind date: Who will find love on Valentine’s Day?

A total of 2,356 unmarried young men and women signed up for a group blind date event on Valentine’s Day hosted by the Seoul...

Korean-American banks launch free remittance service for Lunar New Year

Korean American banks in Southern California are offering a “free remittance service” to waive wire transfer fees in celebration of the Lunar New Year...

Fans outraged over sudden seating changes and price hikes for LA ‘Waterbomb’ concert

The organizer of the LA edition of the “Waterbomb” concert, originally from Korea, is facing backlash after unexpectedly converting all seating options to standing-only...

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