INNISFREE

BUSINESS

K-Beauty Brand Flagship Stores Give Tangible Forms to Brand Identities

Oct 10, 2017 4:17 AM PDT

Over the past few years, Korean beauty products have obtained a cult status in the international market. The success of Korean brands’ new inventions...

K-CULTURE

[K-Beauty] Does Waterproof Makeup Stay On In the Pool?

Jun 2, 2016 3:30 PM PDT

Women spend so much time doing makeup, but during summer they have trouble with smeared eye and skin makeup due to humid weather and...

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