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Genesis

Inside Genesis’s LA Studio Shaping the Brand’s Future

Genesis has placed Genesis Design California at the center of its North American vision, opening the dedicated studio in El Segundo near Los Angeles...

Genesis Design California Opens in LA, Shaping Future Cars

Genesis has chosen Los Angeles as a new hub for its future design work with the opening of Genesis Design California in El Segundo...

Korean Car Sales Hit Record High in First Half of 2024

Korean automakers posted record-breaking sales in the U.S. during the first half of 2024, despite concerns over potential tariff hikes. According to sales reports...

K-car branding can drive Hyundai’s long-term growth

Special Contribution – By Choong Whan Park, Former Endowed Chair Professor at USC Hyundai Motor Group recently announced a $21 billion investment in the U.S....

Korean art gains prominence in U.S. museums through strategic sponsorships

Recent sponsorships related to Korean art at major museums in the U.S. have significantly elevated the status of Korean art in the country. On July...

Hyundai America sued for prematurely oxidizing Genesis vehicle paint and clear coat

Hyundai America is facing a class-action lawsuit over defective paint on its vehicles. According to Top Class Actions, plaintiff Gaetano Russo filed a class-action lawsuit...

Hyundai, Kia, and Genesis fail to make it to ‘Best Cars of the Year’ despite strong sales

Korean automakers, Kia and Hyundai must have been enjoying strong sales lately but unfortunately have not received a satisfactory rating from a leading nonprofit...

Genesis BBQ opens first branch in Michigan

Genesis BBQ opened its first branch in the state of Michigan on Wednesday, expanding its reach in the United States. It marks the company's expansion...

Hyundai Motor Group ranks third-largest automaker in world

Hyundai Motor Group is now the world's third-largest automaker, outpacing General Motors and Stellantis. It's the first time the combined sales of Hyundai Motor and...

Genesis and Hyundai ranked last in customer service satisfaction according to JD Power Service Index

As Korean cars continue to set new monthly sales records, they're going backwards when it comes to customer service. Genesis and Hyundai ranked last by...

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