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“Because It’s Korean”: The Truth Behind Brand Loyalty

A satisfaction rate of 84 percent and a repurchase intention of 88 percent. These are the results of the 2025 Korean Car Preference Survey. On...

Complaints on Korean Automaker Focus on Frequent Breakdowns, Survey Finds

Frequent breakdowns, inconvenient after-sales service, and weak resale value remain the top Korean car quality complaints among Korean Americans, according to a recent consumer...

Korean Cars Win Loyalty From Older Buyers, Face Test With Younger Drivers

Hyundai, Kia, and Genesis are among the most familiar auto brands in Korean American communities. A new online survey shows that Korean car preference...

Korean Auto Sales in U.S. Flat in November as EV Demand Drops

Korean car brands' sales in the U.S. were nearly unchanged in November compared to last year, as automakers continued to face weak electric vehicle...

Korean Auto Sales Slip 1% in October, Ending 13-Month Growth Streak

U.S. Korean car sales declined in October, breaking a 13-month growth streak as the federal EV tax credit ended and battery-electric demand cooled. Hyundai,...

Inside Genesis’s LA Studio Shaping the Brand’s Future

Genesis has placed Genesis Design California at the center of its North American vision, opening the dedicated studio in El Segundo near Los Angeles...

Genesis Design California Opens in LA, Shaping Future Cars

Genesis has chosen Los Angeles as a new hub for its future design work with the opening of Genesis Design California in El Segundo...

Korean Car Sales Hit Record High in First Half of 2024

Korean automakers posted record-breaking sales in the U.S. during the first half of 2024, despite concerns over potential tariff hikes. According to sales reports...

K-car branding can drive Hyundai’s long-term growth

Special Contribution – By Choong Whan Park, Former Endowed Chair Professor at USC Hyundai Motor Group recently announced a $21 billion investment in the U.S....

Korean art gains prominence in U.S. museums through strategic sponsorships

Recent sponsorships related to Korean art at major museums in the U.S. have significantly elevated the status of Korean art in the country. On July...

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