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Netflix Launches Billboard Campaign for Squid Game Season 3

Sangjin Kim
By Sangjin Kim
Last Updated:

Netflix has launched a large-scale billboard campaign along Sunset Boulevard in West Hollywood to promote Squid Game Season 3, which premieres on June 27, 2025.

Billboards promoting Squid Game Season 3 on Sunset Boulevard in West Hollywood
Large billboards for Squid Game Season 3 appear across Sunset Boulevard in West Hollywood ahead of the June 27 premiere. The Korea Daily/Sangjin Kim

The company confirmed that this will be the final season of the global phenomenon, which first aired in 2021 and became the most-watched non-English language series in Netflix history.

According to series creator Hwang Dong-hyuk, the finale will continue the conflict between Gi-hun and Front Man, picking up after the events of Season 2.

The new season features returning stars Lee Jung-jae as Gi-hun and Lee Byung-hun as Front Man, along with a cast that includes Wi Ha-jun, Yim Si-wan, Kang Ha-neul, Jo Yuri, and others.

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Sangjin Kim
Sangjin Kim
Sangjin Kim, born and raised in Seoul, South Korea, studied photojournalism and worked as a photographer for a magazine and AFP Seoul. In 1999, he moved to the U.S. with his wife and son to study visual communications at Ohio University. After graduating, he settled in Los Angeles, working as a photographer for The Korea Daily. Adjusting to life in LA, he was struck by how many Koreans maintained their culture and language. As a photographer, he captured the city's diverse communities. Now a permanent resident, he observes and documents American life from an outsider's perspective. Sangjin lives in LA with his wife and four sons.
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