Paris Saint-Germain has landed in Los Angeles for the FIFA Club World Cup 2025™, and they’re doing more than just playing matches. From June 14 to 23, the team has opened PSG House at 8175 Melrose Avenue, a pop-up space where football, fashion, music, and global culture meet—right in the heart of West Hollywood.
The experience officially kicked off with a welcome from PSG Chief Executive Officer Victoriano Melero, who gave opening remarks on June 13 as partners, and media gathered to celebrate the launch.
I visited during the media preview ahead of the opening, and the space is far more than a fan zone. It’s a two-story experience that blends immersive technology, exclusive merchandise, and community-driven events, all built to showcase what PSG calls the “Club of the New Generation.”
The ground floor is packed with interactive zones. Fans can step into virtual reality booths that simulate front-row match highlights or test their reflexes with a driving simulator designed around PSG’s motorsport visuals.
There’s also a AR photo booth where you can pose virtually with up to three current players at a time, including Ousmane Dembélé, Kang-In Lee, and Achraf Hakimi.
Nearby, the trophy gallery showcases the club’s biggest titles, and in another section, visitors can play EA FC 25 inside a PSG gaming pod outfitted with sleek monitors and branded gear.
The merch area is one of the biggest draws. PSG rolled out a number of LA-exclusive collaborations for this event, including a partnership with Bigface Coffee, where you can grab a drink and buy limited-edition co-branded items.
There’s also a collaboration with Stanley that includes a PSG x LA tumbler—free engraving is offered on-site with purchase.
Several fashion and sneaker drops are available as well, including pieces connected to Air Jordan, Kevin Durant, along with LA-only collabs from artist Steven Harrington and design house Savoir Faire.
If you’re interested in custom sneakers or leather goods, PSG House offers design workshops throughout the week.
You’ll need to reserve a spot in advance, as each session is limited in size and filled up quickly even during the preview. Guests can personalize leather tags or participate in sneaker customizations styled in PSG colors and motifs.
A wellness area modeled after PSG’s training recovery spaces is also available, created in partnership with Aspetar, the club’s official medical partner.
There’s also a Content Studio built into the space, where PSG is recording daily podcasts and live video shows with visiting players, DJs, and artists.
Upstairs, the vibe shifts. There’s a second Bigface coffee bar, open lounge areas for visitors to relax between activations, and a 3-vs-3 soccer pitch set up by Visit Qatar on the rooftop for casual games.
Programming changes day by day. On June 15, PSG House will host a live watch party for their match against Atlético Madrid, streamed from the Rose Bowl in Pasadena. Additional programming includes comedy nights, live DJ sets, fashion and cinema workshops, and youth training events connected to PSG’s U.S. Academy system. The comedy shows feature a strong lineup, including Melissa Villaseñor from SNL, JF Harris from Comedy Central, and more across two dates—June 18 and June 22.
Whether you’re a longtime PSG supporter, a casual soccer fan, or just looking for somewhere fun to hang out with friends this week, PSG House is worth a visit. With limited-edition merch, Bigface Coffee, exclusive collaborations with brands like Stanley, Air Jordan, and Kevin Durant, plus gaming zones, a rooftop soccer field, and immersive photo and VR experiences, there’s a little something for everyone. The pop-up is open now through June 23 on Melrose—right in time for PSG’s Club World Cup run.
BY YOONJAE JUNG [jung.yoonjae@koreadaily.com]
