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Tuesday, July 23, 2024

NCT collaborates with Starbucks Korea for limited-edition treats and merchandise

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NCT is teaming up with Starbucks Korea for an exclusive collaboration of food, drink and merchandise from Thursday to July 4.

The coffee brand will roll out new products based on NCT and its music, including a new fizzy drink, bread, bag and key rings.

The Neo Cool Tasty Plum Fizzio is a 6,300 won ($4.58) carbonated drink in the color of pearl “neo” champagne, NCT’s official color, with pink heart-shaped konjac toppings.

The Neo Croissant Turntable is a flattened kouign-amann bread (which means “butter cake” in Breton, the language traditionally spoken in Brittany, France), packaged like a vinyl record. The bread is available in plain and grapefruit honey flavors, for 7,500 won and 7,700 won respectively.

Starbucks Korea is teaming up with K-pop boy band NCT for an exclusive collaboration of food, drink and merchandise from Thursday to July 4. [STARBUCKS KOREA]

A bundle purchase of Neo Cool Tasty Plum Fizzio and Neo Croissant Turntable will be available for 12,700 won, from Thursday to June 3.

The collaboration features a variety of merchandise, including NCT concert bag, NCT “bearista” doll key ring, NCT photo card holder keyrings, various tumblers with the group’s “Neo” logo engraved and an online exclusive NCT removable sticker set.

“We’re going to delight our customers who love Starbucks and NCT with a variety of collaboration products,” stated Kim Beom-su, chief marketing officer of Starbucks Korea in a press release.

NCT is a 26-member boy band comprised of various subgroups and subunits. It debuted in 2016 with subunit NCT U’s single, “The 7th Sense” and released its fourth full-length album, “Golden Age,” in August last year.

To find out more about NCT, visit Celeb Confirmed!

BY KIM MIN-YOUNG [kim.minyoung5@joongang.co.kr]