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Thursday, February 2, 2023

LG Electronics collabs with girl group NewJeans on limited-edition laptop

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The product page for the limited-edition LG gram laptop, made in collaboration with girl group NewJeans. [SCREEN CAPTURE]
The product page for the limited-edition LG gram laptop, made in collaboration with girl group NewJeans. [SCREEN CAPTURE]

LG Electronics unveiled a limited-edition laptop in collaboration with girl group NewJeans on Wednesday.

The LG Gram Style NewJeans Limited Edition Big Bunny, named after the group’s mascot, is a special edition of LG’s 2023 Gram series.

The collaboration features two exclusive laptop cover designs, both of which showcase the group’s iconic mascot named Bunny.

The laptop comes with accessories that all feature limited-edition designs inspired by NewJeans and its concepts. They include a Bunny-themed product box, laptop pouch, cable strap, mouse and mousepad, as well as stickers, posters, wallpapers and program icons.

LG will also host a NewJeans meet-and-greet event, however the date has not yet been released. A total of 30 people will be invited to the event, including some lucky winners who purchased the limited edition laptop.

BY CHO YONG-JUN [cho.yongjun1@joongang.co.kr]

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