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Monday, April 15, 2024

HYBE concludes ‘The City’ project with Seventeen in Japan

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An express train in Osaka for HYBE's “Seventeen Be the Sun the City” event [HYBE]
An express train in Osaka for HYBE’s “Seventeen Be the Sun the City” event [HYBE]

HYBE wrapped up its “The City” project, this time with boy band Seventeen in Japan.

The entertainment company revealed Friday that it recently successfully concluded its “Seventeen Be the Sun the City” event, which was held across Osaka, Tokyo and Nagoya as part of Seventeen’s “Be the Sun” dome tour in Japan.

Fans take pictures at the Tokyo Skytree as part of HYBE's “Seventeen Be the Sun the City” event [HYBE]
Fans take pictures at the Tokyo Skytree as part of HYBE’s “Seventeen Be the Sun the City” event [HYBE]

A photo op spot at the Tokyo Skytree as part of HYBE's “Seventeen Be the Sun the City” event [HYBE]
A photo op spot at the Tokyo Skytree as part of HYBE’s “Seventeen Be the Sun the City” event [HYBE]

Events, described to be like a theme park, were scattered throughout the three cities from mid-November until earlier this month.

In Osaka, express trains were covered in orange with images of Seventeen’s members. The Tokyo Skytree observation tower lit up in orange, which was the designated color for Seventeen’s tour.

The Seventeen-themed photo exhibition in Nagoya, Japan [HYBE]
The Seventeen-themed photo exhibition in Nagoya, Japan [HYBE]

The inside of the Seventeen-themed photo exhibition in Nagoya, Japan [HYBE]
The inside of the Seventeen-themed photo exhibition in Nagoya, Japan [HYBE]  

 Nagoya hosted a Seventeen-themed photo exhibition and a laser show for fans.

HYBE in September held a “The City” project in Busan to celebrate BTS’s “Yet To Come” concert, and also in April for BTS’s Las Vegas concert. They offered various entertainment and shopping events throughout each city.

 

BY SHIN MIN-HEE [shin.minhee@joongang.co.kr]