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Tuesday, July 23, 2024

Grammy Museum to exhibit BTS, Seventeen, Le Sserafim artifacts

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BTSSeventeenLe SserafimEnhypen and more HYBE artists’ artifacts will be exhibited at the Grammy Museum located in Los Angeles, starting from Aug. 2 to Sept. 15.

The “HYBE: We Believe In Music” exhibition spotlights HYBE’s “legacy of unparalleled innovation and creativity as a trend-setting global entertainment brand” the Grammy Museum said Tuesday on its homepage.

“This is going to be one of the largest exhibits the museum’s ever curated,” said Grammy Museum President and CEO Michael Sticka in an interview with The Associated Press. “They’ll take over the entire third floor of the museum.”

The exhibit will include the original costumes worn by artists for music videos. The featured outfits will be from BTS’s “Yet To Come (The Most Beautiful Moment)” (2022), Seventeen’s “Maestro,” Tomorrow X Together‘s “Sugar Rush Ride” (2023), Enhypen’s “Sweet Venom” (2023) and Le Sserafim’s “Easy.” Three books from the personal collection of Bang Si-Hyuk, HYBE’s chairman, will also be on display, according to the exhibition.

Artifacts fromZicofromis_9&TEAMBoyNextDoorTWSIllit and Katseye will also be part of the exhibit.

Other features of the exhibit include interactive singalong and dance rooms and an immersive experience room featuring BTS’s 2022 Grammy Awards performance of the song “Butter” (2021).

“I hope this exhibit will be a great chance for our rookie teams — the new teams, new artists — to be introduced to the American music fans,” said HYBE COO Kim Tae-Ho, according to The Associated Press. “This can be a very good momentum for their entrance into the American music market.”

Promotion Poster of ″HYBE: We Believe In Music″ exhibition [GRAMMY MUSEUM]

Girl group NewJeans, however, was not included in the promotion poster of the exhibition. NewJeans’ agency ADOR is owned by HYBE, but its CEO Min Hee-jin is currently going through a legal battle with the company.

To find out more about them, visit Celeb Confirmed!

BY KIM MIN-YOUNG [kim.minyoung5@joongang.co.kr]