In tvN’s The Genius Paik Season 3, Baek Jong-won’s change in menu strategy paid off, and Kwon Yuri stole the spotlight.
In the broadcast on the 24th, in an effort to attract more customers, the team even considered opening up the second floor. Originally, they planned to sell out with spicy chicken galbi, but customers did not come as expected, leaving them in a dilemma. They found that foreign guests had mixed reactions to spicy flavors.
So the Baek Jong-won team quickly shifted direction. They switched to a non-spicy soy sauce chicken galbi, displayed its glossy visual near the windows to execute a visual marketing strategy, and the appetizing color stopped passersby in their tracks — eventually drawing people into the restaurant. Before long, a line formed in front of the store.
Before the evening service, the staff joked that the “Hell Gate” would open, signaling rising tension as customers began pouring in.
Kwon Yuri, seated at a table, showed off her skills by making a soju-beer mix (somaek) for a customer. Calling it “Korean style” and giving a close-up demonstration, more people at nearby tables started ordering it, and she proudly said, “Somaek is very popular.”
