A Costco Nike sneaker release has quickly drawn attention after a limited-edition shoe sold at Costco surged in value on the resale market within days.
According to a report by Fox News, Costco revealed the collaborative sneaker on January 30. The sudden release prompted an immediate reaction from in-store shoppers and the sneaker resale market.
The product is the Nike SB Dunk Low, which features the Kirkland logo, Costco’s private-label brand, incorporated into its design. The sneaker was inspired by Kirkland Signature sweatshirts and uses black, gray, and white tones commonly associated with Costco’s in-house branding.
The shoes were released at a retail price of $134.99 in select areas, including California, New York, Oregon, and Washington.
Within three days of the release, resale prices rose by more than 200%. On resale platforms such as StockX, eBay, and GOAT, listings ranged from approximately $400 to as high as $1,000.
Costco did not disclose which stores carried the sneakers. The product was also not listed on Costco’s official website, leaving purchasing options limited and further concentrating attention on the release.
BY YEONGCHAE SONG [song.yeongchae@koreadaily.com]
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