Chipotle is launching a special Cinco de Mayo promotion, offering 50,000 free burritos, free delivery, bonus menu items, and a digital game giveaway.
According to a report by KTLA on April 30, the promotion features free delivery through May 5. Customers can waive the delivery fee by entering the promo code ‘DELIVER’ when placing orders online. In addition, from May 3 to May 5, those who buy a main menu item and use the code ‘CINCO25’ will receive free chips and queso blanco.
The promotion is available exclusively for orders made through Chipotle’s website and official mobile app.
Roblox Event Features 50,000 Burrito Giveaway
On May 5 starting at 3 p.m. Pacific Time, Chipotle will host a digital event on the gaming platform Roblox. Participants can play the company’s custom game, ‘Burrito Builder,’ which challenges users to collect ingredient cards themed after Chipotle’s 53 real-life ingredients. The first participants to collect all the cards will receive one of up to 50,000 free burritos, awarded on a first-come, first-served basis.
Marketing Push Targets Digital Engagement
Chris Brandt, Chief Marketing Officer at Chipotle, stated in a press release, “Chipotle celebrates Cinco de Mayo with real ingredients, and customers love that. This time, we wanted to connect with fans who enjoy Roblox and give them a chance to learn more about Chipotle while scoring a free burrito.”
BY WONHEE CHO [cho.wonhee@koreadaily.com]
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