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K-CULTURE

K-MOVIE

Players stand ready for what comes next in new poster for ‘Squid Game’ season 3

Netflix’s new poster for Squid Game Season 3 shows eight returning players braced for another fight over 45.6 billion won ahead of the June 27 premiere.
K-POP

BTS’s Jin turns tables on Jimmy Fallon, interviews ‘Tonight Show’ host in U.S. TV return

Jin of BTS returned to The Tonight Show with a surprise role reversal, questioning Jimmy Fallon while promoting his new solo EP and world tour.
K-CULTURE

‘Mission: Jin-Possible’ brings together BTS member, Tom Cruise

BTS member Jin meets Tom Cruise in a new episode of Run Jin, blending K-pop charm with Hollywood action in Mission: Jin-Possible.
K-CULTURE

China hasn’t held a K-pop concert in 9 years. Is that about to change?

China has not hosted a K-pop concert featuring Korean artists in nine years. A wave of fan events and game approvals suggests that may soon change.
K-CULTURE

K-food meets K-pop: Seventeen becomes CJ CheilJedang’s Bibigo brand envoy

CJ CheilJedang partners with K-pop group Seventeen to promote Bibigo products globally through digital campaigns, exclusive products, and international events.
K-POP

BTS brings first official pop-up to Latin America from June 12 to Aug. 10

BTS will launch its first official Latin American pop-up in Mexico City from June 12 to August 10, with reservations opening on Weverse.
K-POP

BTS’s Jin to perform new solo track on ‘The Tonight Show Starring Jimmy Fallon’

BTS’s Jin will debut his new solo track “Don’t Say You Love Me” on “The Tonight Show Starring Jimmy Fallon” ahead of his album release.
K-POP

Seventeen to host a special Airbnb night with 60 fans for 10th anniversary

Seventeen will host a one-day Airbnb event for 60 fans in Seoul on June 4 to mark the group’s 10th anniversary, ahead of their new album release.
K-CULTURE

Video following MMA fighter Choo Sung-hoon’s visit to Coachella goes viral online

MMA fighter Choo Sung-hoon's viral Coachella video showcases Korean food, hilarious reactions, and a heartfelt moment with Jennie of Blackpink.
K-MOVIE

In the details: Who’s who on Netflix’s ‘The Devil’s Plan: Death Room’

Netflix’s The Devil’s Plan: Death Room features a compelling cast—from Go champion Lee Se-dol to K-pop idol Kyuhyun—battling for psychological supremacy.
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