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Sunday, November 3, 2024

California’s soju market set to grow with new law permitting U.S.-produced sales

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Businesses in California with a “Beer & Wine License” are now allowed to sell soju products that are produced in the United States.

Previously, establishments with this license could only sell imported soju from Korea or Japan’s shochu. However, under the new law, the market for soju is expected to expand.

On September 30, California Governor Gavin Newsom signed Assembly Bill 2069, which broadens the sale of distilled spirits produced in the U.S.

 

Positive young female shopper choosing alcoholic beverage at local liquor store, reading label on bottle of traditional Korean soju with interest..
[Adobe Stock]

As a result, restaurants, bars, and other establishments holding a Beer & Wine License can now sell American-made distilled spirits such as soju and shochu, as long as the alcohol content does not exceed 24%.

Chris Koenig, CEO of Golden Beaver Distillery in Chico, which supported the bill, said, “This law will give consumers more options when it comes to distilled spirits like soju.”

Governor Newsom also signed Assembly Bill 660, which requires clearer and standardized food labeling across the state.

Under this law, food manufacturers must include either “Best if Used By” or “Use By” on labels. The current “Sell By” label will no longer be permitted. This law will go into effect in July 2026.

BY YEOL JANG [jang.yeol@koreadaily.com]