BTS’s J-Hope named ambassador of Louis Vuitton

J-Hope of boy band BTS was appointed ambassador of Louis Vuitton, the luxury fashion house said Friday.

The singer and rapper attended Louis Vuitton’s Men’s Fall/Winter (F/W) 2023 show back in January during Paris Fashion Week and has frequently been seen donning the brand’s clothes.

J-Hope will be promoting Louis Vuitton in upcoming promotional activities and campaigns.

A string of BTS members have signed with high-end fashion houses as ambassadors: Jimin represents Dior and Suga is with Valentino. Back in 2021, the entire band was named ambassador for Louis Vuitton.

Foreign reports say V has partnered with Celine, following his attendance at the brand’s menswear show last June along with Blackpink’s Lisa and actor Park Bo-gum. However, Celine has yet to confirm the news.

Also on Friday, RM left to Milan for Bottega Veneta’s F/W 2023 show. He was seen at Incheon International Airport wearing the brand’s garments from head to toe with a large-size Andiamo bag.

BY SHIN MIN-HEE [shin.minhee@joongang.co.kr]