South Korea is one of four countries competing to organize the Expo, along with Italy, Ukraine and Saudi Arabia.
The Korean Air Boeing 777-300ER aircraft, which was unveiled on Wednesday, will fly around the world starting with a flight from Incheon to Paris on Thursday.
“By wrapping BLACKPINK around a Paris-bound Korean Air plane, we’ve now launched an operation by land, sea and air,” the official said, describing the campaign as an attempt to raise international awareness by merging K-pop with the Expo bid.
“We will organize the Expo into a global festival that makes the world dance by fully displaying South Koreans’ unique culture of fun and spirit of talent,” he added.
Yonhap
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