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Hoonsik Woo

Hoonsik Woo is a journalist specialized in covering banking, real estate and automotive news in the Los Angeles area. Woo focuses on in-depth analysis to help readers navigate the complexities of personal finance and investing in LA’s housing markets, as well as keeping them up-to-date with the latest automotive trends and innovations.
LATEST NEWS

Genesis Design California opens in LA, shaping future cars

Genesis has chosen Los Angeles as a new hub for its future design work with the opening of Genesis Design California in El Segundo...
LATEST NEWS

Hangul branding misuse: foreign firms mimic K-brands

Non-Korean companies are increasingly putting Korean letters on packaging to appear tied to Korea, a trend of Hangul branding misuse that is confusing shoppers...
LATEST NEWS

Southern California rent prices rise most in Orange County

Southern California rent prices climbed slightly in September, with Orange County recording the sharpest increase among six counties, according to an analysis by Apartment...
LATEST NEWS

Why Hangul Branding Is Taking Over LA’s Café and Design Scene

As Hangul Day approaches, Koreans celebrate the creation of their unique writing system — a symbol of cultural identity and national pride. Today, Hangul...
LATEST NEWS

Pasadena to redevelop 17 Caltrans lots for affordable housing

The City of Pasadena has completed the purchase of 17 unused lots once owned by Caltrans and plans to repurpose them under new state...
LATEST NEWS

LA apartment supply hits 10-year low; rents stay near peak

New apartment construction in Los Angeles has fallen to its lowest level in a decade, underscoring that the LA apartment supply has hit a...
LATEST NEWS

Hyundai cuts Ioniq 5 price up to $9,800 after EV credit ends

Hyundai Motor America is making an aggressive move on pricing. The company announced an Ioniq 5 price cut of up to $9,800 after the...
CONSUMER

McDonald’s Monopoly returns with $1M and new car

McDonald’s is bringing back its Monopoly game, running from October 6, 2025 through November 2, 2025. Players can join through peel-off paper stickers on...
LATEST NEWS

Car Repair Costs Surge 15% as Tariffs Raise Parts Prices

Car repair costs have surged to record levels, with consumers paying sharply more for maintenance and parts. According to the Consumer Price Index (CPI),...
LATEST NEWS

Side Hustle Becomes Essential as 61% Rely on Extra Income

Amid rising prices, many Americans say one job no longer covers basic expenses, turning side work from optional to essential. A new LendingTree report...
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