With the Super Bowl deals rolling out ahead of Sunday, February 8, brands are offering promotions that run on game day and into the next morning, ranging from a home giveaway to free food offers.

One of the largest giveaways comes from real estate brokerage platform Redfin, which said it is launching a “Great American Home Search” event tied to its Super Bowl ad. The winner will receive a real home valued at more than $1 million.
The contest begins at 5 p.m. on February 8, immediately after Redfin’s Super Bowl commercial airs. Viewers must identify the location of the home shown in the ad. Over the next 48 hours, Redfin will release six clues in sequence through the Redfin app, and participants must use the app’s search tools and filters to solve the puzzle. The first person to correctly find the home—an actual property located somewhere in the United States—wins.
No purchase is required. The contest is open to U.S. residents ages 18 and older in all 50 states and Washington, DC. Redfin said full rules and entry details are available on its official website.
Food offers tied to game day are also scheduled, including a promotion from Chipotle worth up to $1 million in free-food coupons. Chipotle said it will post a single 30-second ad during the game via Instagram Reels on Instagram, and the video will contain a special code for a $10 coupon. Fans who spot the code can text it to 888222 to claim the offer. The giveaway is limited to the first 100,000 people who text the code. The video is expected to appear between after halftime and before the start of the third quarter, and Chipotle’s official Instagram account will be the place to watch for it.
Buffalo Wild Wings is tying its giveaway to the game itself: if the Super Bowl goes into overtime, the chain will give out free chicken wings. Customers who are enrolled in Buffalo Wild Wings Rewards can redeem a free order of six boneless or traditional wings at participating locations nationwide on Monday, February 23, from 2 p.m. to 5 p.m.
On the morning after the game, Carl’s Jr. is offering a free “Hangover Breakfast Burger” on Monday, February 9. The promotion is available to members of My Rewards, Carl’s Jr.’s membership program, and the company said no purchase is required.
Paris Baguette is also running a limited-time promotion. Stores nationwide will sell “game day” concept desserts through February 8. On February 9, PB Rewards members can receive a free medium hot coffee or iced coffee when they buy at least one pastry item.
Because several offers require app downloads or enrollment in rewards or membership programs, consumers may need to set up accounts in advance. Participation can also vary by location, so checking with a store before visiting is recommended.
BY HOONSIK WOO [woo.hoonsik@koreadaily.com]
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