Coffee Brand Ten Thousand and Bakery L’AMI Lead Growth Strategy
H Mart, the largest Asian supermarket chain in the U.S., is moving aggressively into the coffee and bakery sectors through franchising.
BK Franchise, H Mart’s franchise arm, announced on the 18th that it will actively expand its specialty coffee brand Ten Thousand and café-style bakery brand L’AMI, while also recruiting franchise partners to grow alongside the company.
“Ten Thousand has already launched its franchise business in New York, offering a differentiated specialty coffee experience from existing shops,” said Hyojun Park, H Mart’s marketing director. “With high-quality beans, a refined brand identity, and a systematic operating structure, our ultimate goal is to present a stable, sustainable business model.”
According to H Mart, Ten Thousand is preparing new store openings in New Jersey, California, Texas, and Illinois, with additional franchise contracts pending in New York, Washington, Maryland, and Georgia. Internationally, the brand operates successfully in Australia, Taiwan, and Vietnam, and recently signed a master franchise agreement with a leading Philippine company to continue its global expansion.
L’AMI, meanwhile, reinterprets the rich flavors of traditional Korean bakery items with a modern twist, paired with premium desserts. The brand offers two operational models—in-shop (inside supermarkets) and stand-alone stores—giving franchisees flexibility and competitive advantages. It currently operates five locations across New York, Virginia, and Hawaii, with a new store set to open inside H Mart in Great Neck, New York.
“Ten Thousand and L’AMI are more than just a café and a bakery,” Park added. “They are cultural experiences and global brands in the making. We’re looking for franchise partners who share our passion and vision.”
Franchise inquiries:
📧 franchise@10000coffeeusa.com
📧 franchise@lamibakerycafe.com
