Sushizanmai, a major Japanese sushi chain with over 60 locations in Japan, has opened its first U.S. branch in Koreatown (a historic Korean American neighborhood in Los Angeles).
The new restaurant began operations on August 2 at Chapman Plaza, located at the intersection of 6th Street and Alexandria Avenue. The company is using the Koreatown location as a strategic entry point into the U.S. market.
After preparing since February, Sushizanmai completed its interior construction and hosted soft opening events on July 30 and July 31, welcoming media and industry professionals. The restaurant offers more than 50 items, including appetizers, sushi, sashimi, and desserts, along with a range of sake and alcoholic beverages.
During the grand opening event on August 2, Kimura Kiyoshi, the company’s president, stated, “We will serve our customers with the same hospitality and trust we’ve earned in Japan, including from tourists. We plan to expand to other regions as well.”
Kimura Kiyoshi is widely recognized in Japan not only for founding Sushizanmai but also for his personal journey. After early failures in business and preparing for the national bar exam, Kimura found inspiration while working part-time at a sushi shop. He opened his first restaurant in 2001.
He gained national attention for participating in Japan’s New Year bluefin tuna auctions, where he bids on massive fish—often 500 pounds or more—for over $2 million. His live tuna-cutting demonstrations have earned him the nickname “Tuna King” and elevated his status as a self-made entrepreneur.
The Koreatown location features about 20 tables and employs approximately 20 sushi chefs and staff. Menu prices range from $10 to $50 per item, with an emphasis on a la carte ordering to encourage casual dining.
Ji-Hyun Kim, a visitor from Glendale who dined at the restaurant on July 31, said, “There are many traditional and fusion Japanese options in LA, but this chain from Japan felt fresher and more generous. If it’s well-received in Koreatown, I believe it can succeed in places like Texas and Georgia.”
Sushizanmai expressed confidence that the restaurant will appeal to Korean Americans living or working near Koreatown, as well as sushi enthusiasts who appreciate refined Japanese cuisine. The company encouraged local interest and community support.
BY BRIAN CHOI [choi.inseong@koreadaily.com]
