Hyundai has triggered widespread speculation after a cryptic post appeared on its official Instagram account on June 25, 2025, hinting at a possible connection to Formula 1, according to NZ Autocar. The post, which was later deleted, featured stylized visuals of single-seater silhouettes, dramatic engine sounds, the phrase “Something fast is coming,” and the hashtag #HyundaiF1.
Although the post did not confirm any plans or intentions, its timing—combined with its removal—sparked speculation that Hyundai may be exploring a potential role in Formula 1. However, the nature of that involvement remains entirely unclear.
Hyundai has not issued an official statement and has not clarified whether the post was part of a broader campaign, a concept reveal, or a one-off creative gesture. The phrasing and use of #HyundaiF1 have been widely interpreted as a speculative “what if?” scenario rather than a concrete announcement.
The buzz also comes amid the lead-up to Formula 1’s 2026 power unit regulations, which emphasize electrification and sustainable fuels. These upcoming changes have already attracted new participants like Audi, and General Motors is actively pursuing entry through its Cadillac brand.
While Hyundai has an extensive motorsport portfolio—competing in the World Rally Championship (WRC) and fielding customer racing teams in touring cars and rallycross—it has never entered the top tier of open-wheel racing.
The company has stated that more information will be revealed on July 4.
