7-Eleven is turning 98 this year and marking the occasion with free Slurpee drinks, new tongue tattoos, and daily cash prizes on July 11.

On Slurpee Day 2025, customers can grab a free small Slurpee drink at participating 7-Eleven, Speedway, and Stripes stores while supplies last. The chain is also introducing “Tongue-toos,” temporary tongue tattoos that appear when drinking a Slurpee. The tattoos feature the 7-Eleven “S” logo in blue, green, red, or purple and are available to 7Rewards and Speedy Rewards members at select stores in cities including Los Angeles, New York, Dallas-Ft. Worth, Orlando, Denver, Chicago, San Diego, and Las Vegas.
The popular MOUNTAIN DEW INFINITE SWIRL flavor, a blue pineapple-berry blend, is back this year in Big Gulp drinks, Slurpee drinks, and 20-ounce bottles.
“We’re mixing things up this Slurpee Day with new flavors, swag, and a twist to mark tastebuds in the coolest way possible,” said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven.
Other promotions include:
- Another free Slurpee drink: Rewards members who scan their information on July 11 will receive a coupon for another free small Slurpee to use by July 31.
- 7Collection Birthday Capsule: Fans can shop the 7Collection online for Slurpee-themed merchandise.
- 7NOW Delivery discount: On July 11, customers using promo code 711DAY will get $7.11 off a $20+ order via the 7NOW Delivery app.
There is also a chance to win $5,000 daily until January 6, 2026, by shopping and playing an in-app game through the 7-Eleven and Speedway apps. Extra gameplays come from buying items like Slurpee drinks, Big Gulp drinks, Big Bite hot dogs, and fuel. No purchase is required to enter the sweepstakes.