Cereal Cafes Lead New Dessert Trend in Korea

Image in courtesy of Midnight in Seoul

When do you eat cereals? In the morning for breakfast? Maybe during the night to satisfy your sudden midnight craving. In Korea, cereal is rising as one of the trendiest dessert options.

First originated from the famous Cereal Killer Cafe in England, cereal cafes are now at the center of the dessert trend in Korea. At cereal cafes, you can enjoy the breakfast-substitute for dessert by adding extra sweetness with various toppings.

Why do people find cereal, which is easily accessible at home, appealing as a new dessert item? Part of the reasons for its popularity can be explained by the infinite room for customization. At cereal cafes, you can mix and match different kinds of cereal from all around the world, add extra sweetness with toppings, and pour your favorite milk, or even ice cream, to create the one and only dessert cereal.

And of course, cereal cafe’s Instagram-friendly feature attracts customers, most of whom are women in their 20s. At cereal cafes, you can easily find people posing with their bowls of customized cereal in front of walls decorated with colorful cereal boxes.

Below are some of the most popular cereal cafes in Korea. If you want to get away from mundane bowls of cereal, how about re-creating them for desserts?


Midnight in Seoul
18, Eonju-ro 147-gil, Gangnam-gu, Seoul

Midnight in Seoul, which is one of the first cereal cafes in Korea, is famous for the K-pop celebrities who run the store. Currently, Jo Kwon is the owner of its main branch, while G.O.D member Yoon Gye-sang also operates one in another location.


The Cereal
7, Hoenamu-ro 26-gil, Yongsan-gu, Seoul

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The Cereal is the place where you can enjoy the most dessert-like cereals. Choose your favorite cereal and top them with a scoop of ice cream – it’s almost like bingsoo.


Letters to Cereal
210, Seohaean-ro, Jeju-si, Jeju-do

At this wedding-themed cafe in Jeju Island, you can enjoy bowls of cereal in a wedding dress. Rent a dress, dress up, and enjoy what’s possibly the prettiest bowl of cereal.


24-5, Donggyo-ro 46-gil, Mapo-gu, Seoul

What’s your “cereal” number? Whichever it is, you will be able to find it at this compact yet stylish cereal bar.


By Heewon Kim