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“Because It’s Korean”: The Truth Behind Brand Loyalty

A satisfaction rate of 84 percent and a repurchase intention of 88 percent. These are the results of the 2025 Korean Car Preference Survey. On...

Complaints on Korean Automaker Focus on Frequent Breakdowns, Survey Finds

Frequent breakdowns, inconvenient after-sales service, and weak resale value remain the top Korean car quality complaints among Korean Americans, according to a recent consumer...

Korean Cars Win Loyalty From Older Buyers, Face Test With Younger Drivers

Hyundai, Kia, and Genesis are among the most familiar auto brands in Korean American communities. A new online survey shows that Korean car preference...

Korean Auto Sales in U.S. Flat in November as EV Demand Drops

Korean car brands' sales in the U.S. were nearly unchanged in November compared to last year, as automakers continued to face weak electric vehicle...

Is Hyundai’s 10-Year Warranty a Scam?

Hyundai Warranty Denial: What Palisade Owners Need to Know Oliver Sean Grant, a U.S. YouTuber with 2.25 million subscribers and fluent in Korean, publicly raised...

“Hyundai Calls It a ‘Clean Car,’ but the Production Remains Dirty” at the LA Auto Show

More than one million auto enthusiasts visit the LA Auto Show, and protesters used the venue to demand that Hyundai and Kia address alleged...

Hyundai Motor sued – executive harassed after flagging misleading investor claims

A senior executive has sued Supernal, the advanced air mobility affiliate of Hyundai Motor Group, after raising concerns that the company’s promotion of its...

Trump’s Tariffs Boost South Korean Firms to Increase U.S. Investments

South Korea’s largest companies announced major new domestic investments after President Yoon Suk-yeol met with top business leaders to discuss the country’s new trade...

OSHA Fines Add Pressure on Hyundai After Death in Workplace Accident

A Korean American construction worker died at the Hyundai–LG Energy Solution battery plant site in Georgia, and federal regulators imposed the most significant penalties...

Hyundai Palisade XRT PRO Designer Reflects on 35-Year Career

Designing the Hyundai Palisade XRT PRO for the North American market was one of the final projects completed by Soomin Choe, a Korean American...

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