Kia ‘Niro’ Super Bowl commercial was selected as the best 2017 Super Bowl ad by USA Today.
After the 51st Super Bowl game, USA Today released the results of their Ad Meter competition. Kia ranked the first with the average score of 7.47, Honda received 6.97, and Audi received 6.88.
Last year, Hyundai was ranked the first for last year’s best Super Bowl commercial, so Korean car brands are receiving many praises around the world.
The Kia ‘Niro’ commercial stars actress Melissa McCarthy, who comically shows “Hero’s Journey” by trying her best to help environmental campaigns and protect whales, trees, glaciers, and rhinos.
Original article available at http://www.koreadaily.com/news/read.asp?art_id=4985604
Translated by Audrey Joung