Popularized by its warming pad that does not pose health risks, KD Navien is releasing a warm water pad in the American market.
The Comfort Mate warm water pad (called “on-soo matt” in Korean) is KD Navien’s flagship product, which is designed to keep its users warm during the winter. Unlike most warming pads which comes with health risks, the Comfort Mate is electromagnetic-free, making it one of the more popular ones among savvier consumers.
KD Navien held a press conference on Oct. 4 at JJ Grand Hotel in L.A. Koreatown, where they officially announced the release of the Comfort Mate in the United Sates.
The Comfort Mate uses its built-in boiler to warm up the water before circulating it around the pad, which makes it free of electromagnetic radiation.
“We’ve been releasing products in the U.S. for 10 years now,” said KD Navien overseas team leader Scott Sang-kyu Lee. “We’ve mostly dealt with businesses until recently, but we will now try to be in direct communication with consumers.”
KD Navien also announced that it will provide two years of warranty for those who purchase the Comfort Mate, which was manufactured in partnership with ecofriendly corporation Cream HAUS.
The Comfort Mate comes in two sizes, queen ($449) and twin ($399). Both are available at Kim’s Home Center, Missy USA and Amazon.
By Sung Yeon Lee