Lee Joon-gi was cast as the prince in upcoming fantasy-romance Korean drama, Scarlet Heart: Ryeo, which has already created much buzz with its A-list lineup.
Industry insider said that the drama is receiving offers from Asian countries to purchase the right even before it is aired, which is proving its international popularity.
The popularity of K-drama Scarlet Heart: Ryeo is increasing dramatically, expected to catch an enormous popularity across Asia once the show kicks off on August 29th.
YG Entertainment and NBC Universal are producing Scarlet Heart: Ryeo together, which is one of the factors that resulted in so much attention paid to the drama. The A-list cast of Scarlet Heart: Ryeo is another factor: Lee Joon-gi ,IU, Kang Ha-neul, Hong Jong-hyun, Baekhyun, and Ji soo will appear in the drama.
Stay tuned for the upcoming K-drama, Scarlet Heart: Rye!
Original document available from http://www.koreadaily.com/news/read.asp?art_id=4297412
Translated by Daeun Jeong