Global K-pop artist G-Dragon recently launched a clothing “brand,” PEACEMINUSONE. G-Dragon, whose field of influence has not been limited to music and entertainment, is now officially committed to stretch his global influence to the world of fashion.
Although PEACEMINUSONE sells apparels, it is described as a “project,” rather than a “brand.” G-Dragon used the same title for his exhibition last summer, as well as for his private Instagram account, which was set public by hacker last month.
Ranging from art to fashion to the artist’s private life, PEACEMINUSONE is a medium G-Dragon uses to extend his life style to the commercial field.
PEACEMINUSONE’s apparels are designed by the artist and his stylist GeeEun. Prior to the recent launching of official website, PEACEMINUSONE has released a limited amount of sweatshirts through Colette, a French clothing and accessory retailer.
Tees, caps, and “the Bulldog Clip,” which represents the identity of the brand, are currently available on the website.
By Heewon Kim